Core Beliefs.
A few things I’ve learned from the projects listed:
A strong brand starts internally.
Used properly, data is a weapon.
A great partnership can move mountains.
Past Challenges.
The Last of Us Part 2 Re-launch, MLB The Show ‘22-’24 360* Campaigns
Brand Challenge: Grow our audience and appeal to new our targets.
Data Challenge: How can we use all the first party data at our disposal to optimize our campaign and in-game content.
The Bouqs Co. Brand Purpose & Architecture
Challenge: To secure more funding and optimize revenue, what should we prioritize in our brand and how should we organize our product portfolio?
Petco Content Ecosystem
Challenge 1: How do we become the ‘go-to’ health and wellness partner for pets?
Challenge 2: How do we create a content ecosystem that emphasizes health and wellness education while still driving sales?
HP Spectre Partnerships & Influencer Program
Challenge: How do we shift our audience from Millennials to Gen Z, and how can we equip ourselves to do this internally?
HP x Vice Faces of Change Content Series
Challenge: What partners will allow us to authentically reach Gen Z?
Hulu at New York Comic Con ‘Huluween’ Experiential
Challenge: How do we let audiences know Hulu is the destination for all Halloween and Horror content?
Paramount x Google Annihiliation ARG | Campaign Plan & Digital Strategy
Challenge: How do we make sci-fi die-hards unfamiliar with Annihilation its greatest advocates?